Thursday 25 September 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 18 March 2025
It's everywhere: ‘sustainability’. A hot topic that excites some and overwhelms others. It’s broad, complex, yet undeniably important. There is a clear need for more knowledge about sustainability. What can we do to address this? First and foremost, it’s essential to share more information, engage in discussions, and provide clear examples that both florists and consumers can use. Fortunately, this is happening more and more. Additionally, it’s important to break down the complex concept of sustainability into manageable pieces. By fitting these puzzle pieces together, we can eventually form the full picture.
Monday 17 March 2025
Clarity for small-scale growers and clear sustainability requirements for all growers. With the launch of a certification scheme for small-scale growers from the Floriculture Sustainability Initiative (FSI) and with clear sustainability requirements for certification, the final step has now been taken towards 100% FSI-compliance for all growers. Earlier, leading growers and buyers together with Royal FloraHolland (RFH) agreed on 100% sustainability certification with an established roadmap. Meanwhile, about three quarters of the sales traded through the RFH platform are certified.
Monday 09 December 2024
In Boskoop lies a pearl of innovation and sustainability: Vlasveld Groentechnieken. This progressive nursery, specialising in skimmia flowers, cut hydrangea, eucalyptus and Christmas greens, proves that sustainable business is not only necessary, but can also be successful. With their almost entirely organic approach, they set a great example for the ornamental plant cultivation sector.
Tuesday 22 October 2024
The African codling moth, or False Codling Moth (FCM), is nothing new. If you ask Google, you will already find posts from 2016 on the first page of your results. So why is there now this fuss around this seemingly harmless little moth again? And who or what is this codling moth now?
Tuesday 02 July 2024
At Andromeda, they believe intensely in natural balance. To a layman, it seems like a step back in time, but nothing could be further from the truth: the gentlemen are hard at work making their company future-proof. For Product of the Future, we explore Andromeda's yin and yang.
Thursday 02 May 2024
Nursery Marjoland has been working hard on sustainability in recent years to be ready for the future and reduce its impact on the environment.
Monday 08 April 2024
Pioneering. One word can sum up what Johan van Egmond has been doing in recent years. For two and a half years, the young Bleiswijk-based grower has been testing matricaria cultivation on water.
Monday 19 February 2024
Dutch lily farming is at the forefront when the word sustainability comes up. The moment steps can be taken, they are taken. So it is not surprising that the first grower blog of the Product of the Future, is about lily growers Moerman Lilium and Qualily.
Tuesday 30 January 2024
Sustainability plays a role in almost everything Villa Gerbera does. We got a look at the measures they take to grow their gerberas as sustainably as possible.
Thursday 21 December 2023
Feiko Sonneveld's celosia is a beauty to have in your assortment. When growing this beautiful flower, sustainability plays a big role for Feiko.
Thursday 07 December 2023
What do you do if you want to limit the use of chemical pesticides in your crop? Then you look for biological solutions.
Monday 23 October 2023
At Bredefleur, they value sustainability, not only in the process, but also in terms of personnel. Wondering what the company is doing about sustainability? Watch the video in which Bredefleur shows you the company.
Monday 02 October 2023
In the floriculture sector in which we, the FM Group, operate as an international trading company in flowers and plants, the Stichting Milieukeur (SMK) plays a crucial role. In particular, the 'Sustainable Florist' certificate issued by SMK is a wonderful way for our customers 'the florists' to engage in sustainability. There are now hundreds of florists who hold a sustainable florist certificate.
Friday 29 September 2023
Each grower tries to produce sustainably in its own way. For example, Lovely Astilbe has found a way to reuse heat at the nursery.
Tuesday 26 September 2023
4-Bulk, the packaging procurement business of FM Group and Floral Trade Group, is going to make the environmental impact of packaging items transparent using the 4-Bulk Packaging Tool.
Tuesday 12 September 2023
In early May, FM Group CSR Officers Koen and Dionne attended a meeting of substrate knowledge center RHP. The aim of the meeting was to gather input, expertise and views from a broad group of stakeholders on the responsible production of coir and how this could be demonstrated through certification. The focus here was on establishing the right definition of responsible production and naming relevant sustainability issues in the coconut production chain.