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The strength of connection in a complex supply chain

After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.

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The resilient lily starts from within

What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.

Sustainable

Now 100% FSI Compliant

Now that our partner nursery in Zimbabwe has recently obtained its certification, all Marginpar flowers meet the requirements of the Floriculture Sustainability Initiative (FSI). This means that every stem we grow, both on our own farms and at our partner farms, comes from a location certified according to internationally recognized environmental and social standards.

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Tulip Day 2026: transparency, innovation and trust in the Dutch tulip

On Saturday, January 17, 2026, the annual National Tulip Day was celebrated in Amsterdam. With a large picking garden on Museumplein, this day traditionally marks the start of the Dutch tulip season. Visitors are allowed to pick a bouquet of tulips for free and celebrate together the return of an iconic, seasonal product.

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FM Group's response to recent reports about imported roses

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

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