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Tulip Day 2026: transparency, innovation and trust in the Dutch tulip

On Saturday, January 17, 2026, the annual National Tulip Day was celebrated in Amsterdam. With a large picking garden on Museumplein, this day traditionally marks the start of the Dutch tulip season. Visitors are allowed to pick a bouquet of tulips for free and celebrate together the return of an iconic, seasonal product.

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FM Group's response to recent reports about imported roses

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

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Flowers from afar: sustainability starts at the source

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

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Flowers from afar: How FM Group builds a supply chain that works

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

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