What is Fairtrade?
Wednesday 06 April 2022
The future is fair. Fairtrade as a reliable partner for your sustainability strategy.
Fairtrade is committed to better working conditions in floriculture chains. Together we work towards a fair future.
Reading time: 5 minutes
Through your engagement with Fairtrade flowers, your business covers the most important sustainability topics within the flower and plants sector. Fairtrade Standards cover:
Pesticide reduction
Wage improvement towards living wages
Transparency and traceability
Protection against water and soil pollution
Female empowerment and gender equality
The vigorous audit process with our independent auditors FLOCERT means that compliance with the standards is checked regularly to ensure sustainable best practices. The audits are done annually on Fairtrade farms as well as for the Fairtrade traders of flower and plants.
To learn more about the Fairtrade standards click here.