Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Monday 26 January 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Sunday 25 January 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

Friday 15 August 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

Friday 08 August 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Monday 09 December 2024

In Boskoop lies a pearl of innovation and sustainability: Vlasveld Groentechnieken. This progressive nursery, specialising in skimmia flowers, cut hydrangea, eucalyptus and Christmas greens, proves that sustainable business is not only necessary, but can also be successful. With their almost entirely organic approach, they set a great example for the ornamental plant cultivation sector.

Tuesday 02 July 2024

At Andromeda, they believe intensely in natural balance. To a layman, it seems like a step back in time, but nothing could be further from the truth: the gentlemen are hard at work making their company future-proof. For Product of the Future, we explore Andromeda's yin and yang.

Monday 08 April 2024

Pioneering. One word can sum up what Johan van Egmond has been doing in recent years. For two and a half years, the young Bleiswijk-based grower has been testing matricaria cultivation on water.

Monday 19 February 2024

Dutch lily farming is at the forefront when the word sustainability comes up. The moment steps can be taken, they are taken. So it is not surprising that the first grower blog of the Product of the Future, is about lily growers Moerman Lilium and Qualily.

Tuesday 23 January 2024

With the 'product of the future' initiative, FM Group is working with growers to find 'the product of the future'. What standards are attached to this and what does such a natural product look like?

Thursday 07 September 2023

Green plays an important role in our lives. Green rejoices, connects, decorates and heals. To enjoy flowers and plants responsibly, not only now but also in the future, our growers are committed to fully sustainable cultivation and production. In other words: a natural product. But what does such a natural product look like? And what does it mean?