The packaging register

The floriculture sector faces sustainability challenges such as accurate reporting of used packaging. By collecting this data centrally and making it available, the administrative burden and costs for individual companies can be reduced. Royal Flora Holland's Packaging Register helps with this. With a lot of support from various chain parties.

The Packaging Register increases transparency in the chain and promotes sustainability. The idea arose to share information more efficiently and effectively in the chain and meet societal expectations.

Currently, it takes a lot of time for packaging suppliers and buyers to collect data. The Packaging Register will make this easier. Suppliers will soon process all packaging in the register, growers choose which packaging they want to use, and buyers can easily use this information for customs declarations when exporting, for example.

The administrative pressure on growers and buyers is increasing, creating costs that no one sees reflected in their revenues. Floriday unlocks sustainability information for all parties in the chain, increasing efficiency and providing more transparency in the marketplace.

A project plan has been drawn up to deal with sustainability data. A small start will be made with a Minimal Viable Product (MVP) from the Packaging Register. If the pilot is successful, it will be scaled up further. The register can serve as a model for further digitisation and sustainability initiatives in the floriculture sector.

The Packaging Register is more than a technology project; it is a concerted effort to make the sector more sustainable and maintain a positive image. This initiative is a first step in that direction.