Best practice: H&M is now selling flowers wrapped in sustainable paper

Thursday 02 March 2023

This week, H&M Home stores in Amsterdam, Utrecht, Leidschendam and Paris launched a stunning new collection of flowers and dried flowers wrapped in sustainable paper.

H&M harbours big ambitions when it comes to sustainability: by 2040, the company wants to reduce its CO2e emissions to net zero and make a positive net impact on biodiversity.

Want to learn more about what the H&M Group is doing to achieve these goals? Click here.

Want to learn more about sustainable flower paper? Click here.

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