Less waste with Too Good To Go
Monday 25 September 2023
Waste less in flowers, reach new customers and increase visibility? The Too Good To Go platform also offers opportunities for florists to sell more and waste less.
Too Good To Go is a platform of Danish origin that has been active since 2015. The accompanying app was developed to combat food waste: supermarkets, bakeries and restaurants can offer surprise packages at an attractive price.
How it works. You can put all kinds of items in a surprise pack. Think, for example, of plants losing their first flowers, or the last bouquets of the day.
Once you have put together your package , you choose your recommended price and the price of the surprise package. For example, a recommended price of €30, and a surprise price of €8. The latter amount is what the customer will pay.
Customers then come and collect the package from the shop. This reduces waste and gives customers the opportunity to buy good products at attractive prices.