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Discover the secrets to a sustainable floriculture! Circles offers a wealth of information on a broad range of topics on CSR in the floriculture.

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Part 2: Gerbera United and FM Group: The reality of biological pest control

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

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Part 1: Gerbera United - Growing with a mission

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Research & Developments

Collectives taking action with footprinting

Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.

Research & Developments

Sustainable flowers are the future

The sentiment is changing. The love for flowers remains. But today’s consumer asks more questions than ever. During the webinar Consumer & Sustainability by Bloemenbureau Holland (April 15, 2025), it became clear: the sector has reached a turning point. Transparency and sustainability are no longer nice-to-haves, they are the new standard. But what does that mean for you?

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